Fact Sheet

The Problems I solve

You’ve built something powerful.

But your market story doesn’t match your product intelligence.

You might be experiencing:

  • Sales cycles stretching because prospects “don’t quite get it”

  • Website traffic that doesn’t convert

  • Messaging that sounds smart but not urgent

  • Product launches that feel internally exciting but externally quiet

  • A sales team creating their own decks because “marketing’s version doesn’t land”

  • Board pressure to accelerate growth without increasing burn

The cost? Slower ARR growth. Lower win rates. Wasted paid acquisition spend. Internal friction between product, sales, and marketing.

You don’t have a product problem.

You have a clarity and alignment problem.

Questions to ask

Why does our messaging sound good but not drive urgency in enterprise buyers?

How do we translate AI features into outcomes CFOs and COOs actually fund?

Where is the real friction in our funnel, and what’s the fastest way to fix it?

How do we create internal buy-in so GTM launches don’t stall?

What would a board-ready marketing strategy look like for a $15M ARR AI company aiming for $30M?

These questions usually lead to uncomfortable but profitable answers.

Client Reviews

“His strategic positioning, messaging, impactful campaigns, and effective sales content led to a multi-million dollar impact on the pipeline. He excelled at translating complex features into compelling narratives and drove substantial pipeline growth.”

— Santhosh Kumar Myadam, VP of Product, Kore.ai

“Josh executed complex product announcements for both Google Cloud’s Contact Center as a Service and generative AI for Contact Center AI in record time, exceeding our expectations in terms of results.”

— Yariv Adan, Director of Product Management, Google

“I’ve watched him ramp into an entirely new industry, master the market history, competitive landscape, and key thought leaders, and then deliver against seemingly impossible deadlines seamlessly and against all odds.”

— Baker Johnson, Chief Business Officer, UJET

Case Studies

Kore.ai – Launching a Platform That Drove 80% of the Business

Challenge

Kore.ai needed to launch its new conversational AI platform, including generative AI capabilities. The XO Platform represented 80% of the company’s product portfolio revenue. This launch had to land.

Solution

  • Led positioning and messaging for the VP of Contact Center persona

  • Developed the go-to-market strategy

  • Created sales plays and enablement content

  • Orchestrated cross-functional launch execution

Result

  • $10.1MM+ in pipeline influence

  • 57 customer migrations within six weeks

Google Cloud – Accelerating Generative AI for Contact Center AI

Challenge

When Large Language Models exploded in popularity, Google Cloud needed to rapidly launch generative AI capabilities for its Contact Center portfolio.

Solution

  • Developed positioning and messaging for the VP of Contact Center audience

  • Enabled fast GTM execution across marketing channels

  • Aligned product and marketing for rapid rollout

Result

  • 12 analyst reviews

  • 4 media mentions

  • 25,000 social impressions

  • 2,000 blog page views

Seismic Software – Entering Commercial Banking

Challenge

Seismic needed to launch its sales enablement tools into the commercial banking vertical, a new target segment with distinct buyer expectations.

Solution

  • Directed the full go-to-market plan

  • Led a 15-person agile team spanning

    • demand gen,

    • customer marketing,

    • inside sales,

    • video production

    • demo development

  • Coordinated messaging and execution across channels

Result

  • Closed three enterprise commercial banking customers within six months

Intro Pack

Marketing Clarity Pack Marketing Clarity Pack
Marketing Clarity Pack
$0.00

In this half day session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals:

  • 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs.

  • 7 day Preparatory Period via email correspondence

  • Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months

Fractional CMO

Josh Porter, Strategist & Consultant

As a Fractional CMO, I help growth-stage AI Founders market incredibly capable products that are painfully hard to explain.

I work with AI founders and GTM leaders who have real traction but need sharper positioning, stronger alignment, and clearer revenue momentum.

I’ve spent 20+ years in marketing and sales, leading messaging, launches, and growth strategy for AI-driven and CX-focused technology companies.

My edge is not theory. It’s synthesis.

I connect:

  • Product reality

  • Buyer psychology

  • Revenue mechanics

  • Executive expectations

Clients describe my style as clear, direct, energizing, and structured. I bring optimism, but I do not bring delusion. If something isn’t working, we fix it.

I operate as a strategic partner, not an external vendor.